Ford Fiesta or Siesta?

Anyone else get this commercial for the new Ford Fiesta? I first saw it this evening and was confused by the "Hands Free" sign at the end. What?

I know I am not the target audience for this particular car and I surmise that they are trying to reach a younger, hip audience, but I have lots of issues with how they are trying to do this:

• It's a complicated presentation of the benefits of the car (did you catch the 40MPH message and the full tank signage?). Come on, who doesn't want a car that gets 40MPH; that's a pretty big message that should be shouted from the rooftops.
• It appears less urban and more old fashioned (resembling a scene from "Singing in the Rain" or another old, classic movie). Does anyone want anything less than the most up-to-date, most effective technology when buying a new car?
• And what is the deal with people dropping from the roofs?
• We aren't really seeing the car or any features that make it look like it would be sweet to drive.

The car ads have been hitting the airwaves over the past few months, as car manufacturers are trying to boost sales. I am very happy that Ford (which did not request nor take any government economic bailout money) is doing well, increasing sales and market share this year. They are all battling for your dollars and hoping to lure you into a new car purchase.

But as Leo Burnett said about advertising:

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What car ads have you seen that are right on target or captured your attention and admiration?