Chrysler and Detroit: Beautiful

I loved this spot from last night's Super Bowl. Talk about a way to re-position a product and make it beautiful. The spot tells a story about Detroit, pride, and a come-back of a traditional automobile town through its poetic copy and a great soundtrack. Eminem and a gospel choir...who would have thought?

I love the tagline at the end, "Imported from Detroit." It's a spot that has stayed with me, just like a great movie.

Great work Wieden & Kennedy!