Chrysler and Detroit: Beautiful

I loved this spot from last night's Super Bowl. Talk about a way to re-position a product and make it beautiful. The spot tells a story about Detroit, pride, and a come-back of a traditional automobile town through its poetic copy and a great soundtrack. Eminem and a gospel choir...who would have thought?

I love the tagline at the end, "Imported from Detroit." It's a spot that has stayed with me, just like a great movie.

Great work Wieden & Kennedy!

Goodnight Moon. Hello Audi.

I love this new television ad for the new Audi A8. It's a visually stunning ad that tells a story, keeping you engaged through all of the mansion vignettes, along with the copy that's a knockoff from the children's story, Goodnight Moon. The message here is that luxury car buyers no longer have to confine their selections to the likes of the stuffy Mercedes Benz (or BMW or Cadillac).



The car itself is beautiful (and I'm not a huge car aficionado), but the ad drew me in as did the exquisite photography and design of the car. Love the headlights.


The ad was created by Venables Bell & Partners, a San Francisco based ad agency.

Easy to Watch, Easy to Read

I was entranced by this TV commercial for the Amazon Kindle. 

The first time I saw the spot a few weeks ago, I was drawn in by the slow beach reveal and the low-key, non-intrusive song…I was curious to discover what was being advertised.  Who doesn’t want to be at a quiet beach, looking at the turquoise water, feet in the soft sand, reading a good book in the summer?

Then Kindle hit the hot button benefit, since (not being a Kindle owner) I would have wondered if it’s even readable at the beach; the words on the screen reinforced that it’s readable even in bright sunlight. Great advertising and memorable!

Lyrics/sung by: Annie Little