Happy Easter

Happy Easter and happy Spring!


With a glorious Easter day in beautiful suburban Maryland and Washington, DC, it was a day to relax and celebrate...starting with Easter bunny surprises at home. We awoke to find an adorable rabbit sitting on the back patio (I know they eat my flowers, but they're so cute).

Dying Easter eggs

Ready for Easter 

Easter breakfast table

Rockin' at the Royal Wedding

I saw this T-Mobile take on the upcoming Royal Wedding today and it just made me laugh out loud.  Hope the actual wedding is this much fun! And congrats to T-Mobile for producing relevant content that people want to watch.

And L’eggs calls this “contemporizing” their brand?

The familiar pantyhose brand L’eggs, once known for its plastic, egg-shaped containers, announced it’s launching a new television ad campaign this spring, its first television in more than 14 years. The company is targeting women 18-34 (has their research really indicated that women in this age bracket wear pantyhose?) with the new slogan: You’re in luck. You’re in L’eggs.

The product’s old tagline was: Nothing beats a great pair of L’eggs.

This will all be part of what the company is calling a “dynamic new campaign” with captivating animation highlighting a young woman imagining all the situations she will encounter as she goes about her day. The campaign will incorporate an updated website and social media. The new L’eggs campaign was created by agency Erwin-Penland in Greenville, SC.

You’re in luck. You’re in L’eggs. doesn’t seem to be a very bold or energetic statement for a long-standing grocery store brand that is seeking to update its image and bring in new, younger customers who, as the company believes, are “fashion-savvy “and “value the self-assurance that comes from a completely put-together look.”  It seems like L’eggs is playing catch-up and “me, too” with Spanx, the brand known for its body shaping apparel and pantyhose that has been successful in reaching women young and old in department stores over the past ten years.

So much for HanesBrands making a “bold statement about L’eggs by launching this new campaign.” Yikes, it feels like a return to yesteryear.

One Day Without Shoes | www.onedaywithoutshoes.com

You may remember that Toms Shoes sponsored One Day Without Shoes last year as a way to raise awareness that many children in developing countries around the world are unable to afford shoes. They grow up barefoot and are at risk of disease, infection and being unable to attend school.

• A leading cause of disease in developing countries is soil-transmitted diseases, which can penetrate the skin through bare feet. Wearing shoes can help prevent these diseases, and the long-term physical and cognitive harm they cause.
• Wearing shoes also prevents feet from getting cuts and sores. Not only are these injuries painful, they also are dangerous when wounds become infected.
• Many times children can't attend school barefoot because shoes are a required part of their uniform. If they don't have shoes, they don't go to school. 

Toms Shoes is again sponsoring this event and will also donate one pair of shoes to a child in need for each pair of Toms shoes purchased.



One Day Without Shoes | www.onedaywithoutshoes.com

Make a difference on April Food Day 2011

Happy April Food Day was established three years ago by Baltimore area bloggers Easy and Elegant Life and Pigtown Design to help raise awareness for the growing number of people in the U.S. who are unable to afford food for their families and depend on local food banks. 

Hard to believe that so many people in this country need emergency food assistance and the number has been increasing.

• In the Washington area, 600,000 people are at risk of going hungry; 200,000 of those are children.
• Calls to the Capital Area Food Bank's Hunger Lifeline increased 71% in 2009 over 2008. 
• Nationally, in 2009, 50.2 million Americans lived in food insecure households, 33 million adults and 17.2 million children.

Feeding America provides emergency food assistance to approximately 5.7 million people weekly by working through local food banks to provide food to people in need in their local communities. In Montgomery County and 10 other counties in the Washington metropolitan area, the Capital Area Food Bank provides food and services, including nutrition guidance, backpacks for kids, and food distribution through food pantries, soup kitchens, shelters and more, to more than 383,000 local residents. 

You can donate to Feeding America by clicking here. Or directly to the Capital Area Food Bank.