2.21.2011

What Do You Say When You Answer the Phone?

I came across this wonderful NPR blog from last Friday, titled A (Shockingly) Short History of 'Hello'.

I was mulling over how much we take certain phrases like "hello" as a matter of cultural acceptance. The first published use of the word "hello" was in 1827 in The Oxford English Dictionary and the word was most commonly used to get attention (I imagine much as people now use "hey" or "hey you"). It was Thomas Edison who urged people to use the word "hello" when answering the telephone. According to the NPR article, we could just as easily be saying "Ahoy" (I kind of like this one) since that's what Alexander Graham Bell advocated.

I have often found it interesting to listen to the way people answer the telephone in workplaces, too. I have typically answered my phone at work by saying either, "Hello. This is Carla." or just saying my name "Carla Tevault" if it's a call from within the company. That then confirms that the caller has, I hope, reached who he or she intended to call.

But I have been intrigued by overhearing other people answer their telephones, too. For instance (the names have been changed to protect the innocent):
"Kate here"
"Yes?"
"Martin speaking"
"Hi"
"Hey"

Younger people are using the telephone less and less as they rely on text messaging for communication, so often they must learn telephone skills when they enter the workplace. Or maybe the phone will eventually become obsolete as we all rely on email, texting, Twitter, and Facebook?

How do you answer the phone?

2.08.2011

It's All About the Bottom Line

...and in this case, that's absolutely accurate.

I happened to catch this television spot recently for Luv's diapers. Granted I am not in the target audience for this product (my diaper-buying days are long past), and I don't consider myself a prude, but I found this spot offensive, disgusting and not funny. It was memorable only because it was so irritating and I couldn't believe it made the cut as a tv spot.

As a parody of American Idol, Luv's "Heavy Dooty Championship," rates the babies filling their diapers. It ends with the tagline, "What happens in diapers should stay in diapers."

The spot is from Saatchi & Saatchi, New York. Bet the creative team had a hoot with this one. Sure doesn't look like a portfolio piece.

According to Procter & Gamble, though, sales are up on the Luv's brand. And, in the end, it's all about delivering the goods.

2.07.2011

Chrysler and Detroit: Beautiful


I loved this spot from last night's Super Bowl. Talk about a way to re-position a product and make it beautiful. The spot tells a story about Detroit, pride, and a come-back of a traditional automobile town through its poetic copy and a great soundtrack. Eminem and a gospel choir...who would have thought?

I love the tagline at the end, "Imported from Detroit." It's a spot that has stayed with me, just like a great movie.

Great work Wieden & Kennedy!