The first time I saw the spot a few weeks ago, I was drawn in by the slow beach reveal and the low-key, non-intrusive song…I was curious to discover what was being advertised. Who doesn’t want to be at a quiet beach, looking at the turquoise water, feet in the soft sand, reading a good book in the summer?
Then Kindle hit the hot button benefit, since (not being a Kindle owner) I would have wondered if it’s even readable at the beach; the words on the screen reinforced that it’s readable even in bright sunlight. Great advertising and memorable!
Lyrics/sung by: Annie Little
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