Does Levi Johnston make you want to buy pistachios?

From Monday's USA Today comes this gem about the new campaign from the Pistachio industry... with their first-ever television campaign:


Pistachio industry bets on 'sex sells' mentality with ads - USATODAY.com*


This series of tv and online spots features double entendres with the goal to create a buzz and viral marketing effort around pistachios. But Levi Johnston? Really? Certainly he's cute. But couldn't the ad agency for pistachios have come up with something more interesting and compelling to make me want to buy pistachios?


Pistachios were recalled from stores earlier this year after a salmonella contamination scare, causing a 20% decline in pistachio sales. Their goal now is to encourage regular purchase of pistachios rather than thinking of them as a special occasion purchase.


And I'm sure this slightly risque campaign, that features a series of spots with various "celebrities" and "not quite celebrities" will draw lots of publicity (particularly around Levi Johnston), but I find the campaign offensive and not funny. 


I won't be buying pistachios. How about you?